On behalf of the Kaiser Family Foundation, I had the pleasure of creating a campaign for Greater Than AIDS, an African American HIV/AIDS awareness organization.

The Deciding Moments campaign features real-life stories from individuals across the country, including those living with HIV and their loved ones who, in hopes of inspiring others, share their own Deciding Moments when they chose to be Greater Than AIDS by getting tested and sharing their experiences.

After the launch of the campaign, tens of thousands of people posted their own Deciding Moments online and a number of corporate sponsors, celebrities, athletes, and politicians partnered with KFF/Greater Than AIDS to help spread the message.

My Deciding Moment: Giving others a platform for change!

Roles:

Concept development, naming, and logo design.

Art direction for the photo shoots used in all core assets for print, OOH, online, event collateral, and more.

Radio spots - musical direction for the instrumentals, talent selection, direction of the talent’s performances during recording.